Sam's
ENKAAR

OWN A SAM'S

Bring the Sam's experience to your market.

Sam's is developing opportunities for qualified entrepreneurs, restaurant operators, investors and strategic partners interested in growing the brand in Georgia and selected international markets.

Development marketsGeorgia · Caucasus · Middle East · GCC · Europe · Other international markets

MORE THAN PIZZA

Sam's is a restaurant concept built around a broad menu rather than pizza alone. It combines recognisable international restaurant products with Middle Eastern flavours and Sam's own recipes and operating standards.

PizzaBurgersShawarmaWrapsGrilled dishesMiddle Eastern dishesBreakfastSaladsAppetizersSauces and sides
A Sam's pizzaA Sam's kebab plateA Sam's burger

WHY SAM'S?

Established restaurant concept

A functioning restaurant concept with real operating procedures, menu development, production standards and customer experience.

Diverse menu

Multiple product categories provide flexibility across different customer occasions and dayparts.

Standardized recipes

Franchise operations can use controlled recipes, portions, preparation procedures and kitchen SOPs.

Training system

Access to Sam's employee training, operational procedures, food-safety systems and HACCP-related training.

Brand & marketing

Use of approved Sam's branding, restaurant identity, menu standards and marketing materials, subject to the franchise agreement.

Operational support

Structured support for restaurant setup, training, menu implementation, operational standards and opening preparation.

Digital systems

Franchise locations can eventually integrate with Sam's digital systems: online ordering, training, SOPs and other approved technology.

CHOOSE YOUR FORMAT

Full Restaurant

Full Sam's restaurant with dine-in, takeaway and delivery capability.

Express

Smaller footprint focused primarily on takeaway and delivery.

Food Court / Kiosk

Compact format for malls, commercial developments, universities, entertainment areas and other high-footfall locations.

Delivery-Focused Format

Where approved by Sam's for specific territories.

Availability of each format depends on territory, location, market conditions and approval by Sam's.

WHO SHOULD APPLY?

Sam's seeks applicants who can demonstrate appropriate financial capacity and operational commitment. Previous restaurant experience is an advantage but is not automatically mandatory.

  • Sufficient investment capacity
  • Strong business ethics
  • Commitment to Sam's brand standards
  • Ability to operate or supervise the restaurant
  • Understanding of the local market
  • Appropriate proposed location or territory
  • Ability to recruit and manage employees
  • Commitment to food safety
  • Commitment to HACCP and Sam's operating procedures
  • Willingness to complete required training
  • Ability to maintain quality and service standards
  • Appropriate business / legal structure
  • Required local licences and permits
  • Ability to maintain adequate working capital

BASIC FRANCHISE REQUIREMENTS

Financial

Applicants may be required to demonstrate: available investment capital, source of funds, working capital, ability to fund restaurant development, ability to sustain operations during start-up, and financial documentation where requested. Sensitive financial documents are requested only from shortlisted applicants through a secure process, never at the initial inquiry stage.

Location

Proposed sites may be evaluated on population, foot traffic, vehicle traffic, delivery demand, visibility, accessibility, parking, residential density, commercial activity, competition, delivery radius, kitchen suitability, utilities and ventilation / extraction capability. All locations require approval by Sam's before being represented as an approved franchise location.

Operations

Franchisees agree to operate according to approved Sam's recipes, portions, ingredient specifications, preparation methods, food-safety and HACCP procedures, cleaning standards, employee training, uniform, brand and customer-service standards, approved supplier requirements where applicable, technology requirements and reporting requirements.

Training

Franchisees and designated managers must complete required Sam's training before opening, which may include restaurant operations, food preparation, product standards, HACCP, food safety, hygiene, cleaning and sanitation, inventory management, customer service, POS systems, staff management, opening and closing procedures and brand standards.

FRANCHISE SUPPORT

Subject to the final franchise agreement, support may include:

Pre-opening

  • Site evaluation
  • Layout guidance
  • Kitchen planning
  • Equipment specifications
  • Menu setup
  • Supplier specifications
  • Brand guidelines
  • Restaurant design guidelines
  • Opening checklist

Training

  • Owner / operator training
  • Manager training
  • Kitchen training
  • Employee training materials
  • SOP access
  • HACCP training
  • Recipe / production standards

Opening

  • Pre-opening preparation
  • Operational checklist
  • Staff readiness
  • Product-quality checks
  • Opening support as agreed

Ongoing

  • Updated SOPs
  • Menu development
  • Recipe updates
  • Operational standards
  • Training updates
  • Brand materials
  • Marketing guidance
  • Quality-control procedures

YOUR JOURNEY TO OPENING A SAM'S

01
APPLICATION

Applicant completes the online franchise inquiry.

02
INITIAL REVIEW

Sam's reviews the applicant, proposed territory and general financial capability.

03
INTRODUCTORY DISCUSSION

Qualified applicants are contacted for further discussion.

04
MARKET & TERRITORY REVIEW

Sam's evaluates the proposed city, territory and development opportunity.

05
COMMERCIAL & LEGAL REVIEW

Commercial terms, franchise structure, territory rights, obligations and legal documentation are discussed.

06
FRANCHISE AGREEMENT

Approved parties proceed with the appropriate legal agreements.

07
LOCATION APPROVAL

Sam's reviews and approves the proposed restaurant location.

08
DESIGN & DEVELOPMENT

Restaurant design, kitchen, equipment, branding and operational setup are prepared.

09
TRAINING

Franchisee, managers and required employees complete Sam's training.

10
PRE-OPENING AUDIT

Sam's verifies operational readiness and required standards.

11
OPENING

The approved Sam's location begins operation.

FRANCHISE FAQ

Do I need restaurant experience?
Previous restaurant or food-service experience is an advantage but is not automatically mandatory. Sam's evaluates each applicant's overall capability, commitment and management plan.
How much does a Sam's franchise cost?
Investment requirements depend on the market, location, restaurant format and development opportunity. Qualified applicants will receive additional information during the evaluation process.
Can I open Sam's outside Georgia?
Yes. Sam's is evaluating opportunities in Georgia, the Caucasus, the Middle East, the GCC, Europe and other selected international markets, subject to regulatory requirements in each jurisdiction.
Can I apply for an entire country?
Yes. Applicants may express interest in area development or country-level development. Such opportunities are evaluated individually and any territorial rights exist only if specifically documented in a signed agreement.
Does Sam's offer master franchise opportunities?
Master franchise and country-development structures may be considered for suitable partners and markets, subject to Sam's approval and definitive agreements.
Can I open more than one location?
Yes. Multi-unit development is welcome from applicants with the appropriate capacity. Development schedules are agreed individually.
Does Sam's help select the location?
Sam's evaluates and must approve every proposed location, and provides site-evaluation criteria and guidance. Finding and securing the property remains the franchisee's responsibility.
Does Sam's provide training?
Yes. Franchisees, managers and required employees complete Sam's training before opening, including operations, product standards, food safety and HACCP, delivered through Sam's training system.
Will Sam's provide recipes and operating procedures?
Approved franchisees receive access to Sam's controlled recipes, portion standards, preparation procedures and kitchen SOPs, which must be followed as published.
Can I use local suppliers?
Local suppliers may be used where the products and suppliers meet Sam's specifications and approval requirements. Certain core items may need to come from approved sources.
How long does opening a restaurant take?
Timing depends on location, construction, permits, equipment, training and market conditions. Sam's does not promise a fixed period; a realistic schedule is agreed during the development phase.

IMPORTANT NOTICE

Information on sams.ge is provided for general informational purposes only and does not constitute an offer to sell a franchise, grant territorial rights, form a partnership or agency relationship, or create a binding agreement. Any franchise relationship is subject to Sam's approval, due diligence, applicable law, territory availability, mutually agreed commercial terms and the execution of definitive written agreements. Where franchise disclosure, registration or other regulatory requirements apply in a particular jurisdiction, Sam's will comply with those requirements before making or accepting a legally regulated franchise offer. Sam's is an established restaurant concept that is selectively evaluating franchise and development partners for future expansion.