Sam's is developing opportunities for qualified entrepreneurs, restaurant operators, investors and strategic partners interested in growing the brand in Georgia and selected international markets.
Sam's is a restaurant concept built around a broad menu rather than pizza alone. It combines recognisable international restaurant products with Middle Eastern flavours and Sam's own recipes and operating standards.



A functioning restaurant concept with real operating procedures, menu development, production standards and customer experience.
Multiple product categories provide flexibility across different customer occasions and dayparts.
Franchise operations can use controlled recipes, portions, preparation procedures and kitchen SOPs.
Access to Sam's employee training, operational procedures, food-safety systems and HACCP-related training.
Use of approved Sam's branding, restaurant identity, menu standards and marketing materials, subject to the franchise agreement.
Structured support for restaurant setup, training, menu implementation, operational standards and opening preparation.
Franchise locations can eventually integrate with Sam's digital systems: online ordering, training, SOPs and other approved technology.
Full Sam's restaurant with dine-in, takeaway and delivery capability.
Smaller footprint focused primarily on takeaway and delivery.
Compact format for malls, commercial developments, universities, entertainment areas and other high-footfall locations.
Where approved by Sam's for specific territories.
Sam's seeks applicants who can demonstrate appropriate financial capacity and operational commitment. Previous restaurant experience is an advantage but is not automatically mandatory.
Applicants may be required to demonstrate: available investment capital, source of funds, working capital, ability to fund restaurant development, ability to sustain operations during start-up, and financial documentation where requested. Sensitive financial documents are requested only from shortlisted applicants through a secure process, never at the initial inquiry stage.
Proposed sites may be evaluated on population, foot traffic, vehicle traffic, delivery demand, visibility, accessibility, parking, residential density, commercial activity, competition, delivery radius, kitchen suitability, utilities and ventilation / extraction capability. All locations require approval by Sam's before being represented as an approved franchise location.
Franchisees agree to operate according to approved Sam's recipes, portions, ingredient specifications, preparation methods, food-safety and HACCP procedures, cleaning standards, employee training, uniform, brand and customer-service standards, approved supplier requirements where applicable, technology requirements and reporting requirements.
Franchisees and designated managers must complete required Sam's training before opening, which may include restaurant operations, food preparation, product standards, HACCP, food safety, hygiene, cleaning and sanitation, inventory management, customer service, POS systems, staff management, opening and closing procedures and brand standards.
Subject to the final franchise agreement, support may include:



Applicant completes the online franchise inquiry.
Sam's reviews the applicant, proposed territory and general financial capability.
Qualified applicants are contacted for further discussion.
Sam's evaluates the proposed city, territory and development opportunity.
Commercial terms, franchise structure, territory rights, obligations and legal documentation are discussed.
Approved parties proceed with the appropriate legal agreements.
Sam's reviews and approves the proposed restaurant location.
Restaurant design, kitchen, equipment, branding and operational setup are prepared.
Franchisee, managers and required employees complete Sam's training.
Sam's verifies operational readiness and required standards.
The approved Sam's location begins operation.
Information on sams.ge is provided for general informational purposes only and does not constitute an offer to sell a franchise, grant territorial rights, form a partnership or agency relationship, or create a binding agreement. Any franchise relationship is subject to Sam's approval, due diligence, applicable law, territory availability, mutually agreed commercial terms and the execution of definitive written agreements. Where franchise disclosure, registration or other regulatory requirements apply in a particular jurisdiction, Sam's will comply with those requirements before making or accepting a legally regulated franchise offer. Sam's is an established restaurant concept that is selectively evaluating franchise and development partners for future expansion.